Wake wa-oda okuthile ku-inthanethi futhi wathola iphasela elivalwe ngeteyiphu ephrintwe ngelogo yesitolo, ulwazi lokuphromotha, noma eminye imiyalelo?I-"Amazon Effect" inamandla ngisho nasembonini yokupakisha, futhi njengoba ukuthenga ku-inthanethi kuqhubeka kudlondlobala, abathengisi abaningi balandela okufanayo - basebenzisa amaphakheji aphrintiwe ukudlulisa imiyalezo yomkhiqizo nokuthuthukisa ulwazi lwamakhasimende.

Njengoba izigidi zamaphakeji e-e-commerce athunyelwa futhi atholwa nsuku zonke, izinkampani zilwela ukupakishwa okuhlukile okwenza imikhiqizo yazo igqame - futhi itheyiphu yokupakisha yomuntu siqu iyimbangi ephezulu.Amateyipu aphrintiwe anikeza abathengisi inketho yokwenza umkhiqizo wabo ubonakale ngaphandle kwephakheji, noma ukuhambisa umlayezo noma isexwayiso (njengokuthi “Gcina Kufriji”) khona kanye eteyipuni esetshenziselwa ukuvala ibhokisi.Itheyiphu eyenziwe ngokwezifiso iyindlela yokonga kakhulu kunokuphrinta i-substrate yebhokisi ngokwalo, futhi ukuthuthukisa ukupakishwa okuyingqayizivele ngokuvamile akwenzeki noma kubiza kakhulu.

Kokubili amateyipu okupakisha asebenze emanzini futhi azwela ukucindezela angaphrintwa ngemiyalezo yangokwezifiso, akwenze kube inketho yanoma yikuphi ukusebenza kokupakisha.Noma ngabe okobuhle noma ukusebenziseka, itheyiphu yokupakisha ephrintiwe iyindlela elula yokwenza amabhokisi akho agqame.